Doesn't that sound much clearer than Social Media? Steve Woodruff wrote about it on his Sticky Figure blog. I've been looking for just the right words to describe what it is I do. It's so much more than just writing a blog and talking on twitter and Facebook.
It's now a two way street of communicating. I'm not telling you something. I'm having a conversation with you. I'm showing you a picture and expecting a response from you. I'm sharing links and hoping you'll be as excited as I am about them. I'm marketing my business in a new way that involves you. I'm painting a picture of who I am and building your trust in me.
The new way of business requires networked communications. We are all connected.