Got Tribes?

Seth Godin wrote a book called Tribes.   I've been listening to it and now I have the hard copy in my hands.  

I think this book could revolutionize the way we do business.  

I set up memberships and help expand the customer base for my company.  I also teach others to do the same.  It's consumer direct marketing (not MLM) and a great way to work from home.  My customer base are people who want to switch some of their every day shopping to a green company, with non-caustic products less expensive that the grocery store and delivered to their door.  

How can I use this book to increase my customer database, bring new members into the team - and ultimately make great additional income doing so?  Here's a couple of paragraphs from the beginning of the book.

Human beings can't help it: we need to belong.  One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like-minded people.  We are drawn to leaders and to their ideas, and we can't resist the rush of belonging and the thrill of the news.  

There's an explosion of new tools available to help lead the tribes we're forming.  Facebook and Ning and Meetup and Twitter.  Squidoo and Basecamp and Craigslist and email.  There are literally thousands of ways to coordinate and connect groups of people that just didn't exist a generation ago.

That's two paragraphs.   I just learned there are a lot of people who WANT to belong to what I'm doing, and there's thousands of ways to find them.  

Wouldn't this concept - Tribes - work for a brick and mortar business too?  You betcha!  

picture by Elvire.R on flickr.com